![]() ![]() We tweaked a few small things, but while we loved the general concept we still felt like it wasn’t communicating clearly enough at first glance. We messed around with the words, subheads, and other copy. The original sketch, done in Draft and shared in Campfire:įrom this sketch we ended up with something that looked like this: ![]() In this case the idea was a series of scenarios all pointing back at the Basecamp logo. Started with a sketchĪs we usually do, we start with a very low-fi sketch of the big idea behind the design. ![]() Specifically we were interested in more visuals, less text, and a generally simpler and less dense presentation. We liked the current design, but we wanted to see if we could do better. A few weeks ago we decided to take a stab at redesigning the Basecamp home page. ![]()
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